Market Dynamics

Part of our Retail Strategy and Product Line Review approach is to help understand the total and retail markets for our clients products and categories. This is an expectation of most retailers that any credible vendor would understand their market and it is critical to understanding the Addressable Market and the competitive dynamics. Our approach to market dynamics includes tools and data sources to:

• Estimate the size, channel share, manufacturer share and sales trend of the category
• Understand the current competitive set in the market and who is winning
• Identify potential gaps in the market that our client can exploit with current and existing offerings.