Retail Strategy

Creating & Refining your Retail Strategy

Retail is a large and ever-changing environment to sell to consumers. Whether you are new to retail or have sold products in the space for some time, creating and refining your retail strategy is critical to growth.

Today, retailers and manufacturers operate in a retail environment where:

  • Omni-channel retail is a key to success. Your retail strategy should link brick & mortar, e-commerce, social media and direct customer communication.
  • Consumers expect the convenience of fast delivery
  • Detailed product information is available instantly to everyone (consumers, manufacturers, and retailers)
  • Retail partners expect supplier partners to understand the nuances of their market, systems, and metrics
  • The most successful companies develop direct relationships with their customers


Who can benefit from Total Retail Group’s Retail Strategy services?

  • Foreign companies who manufacture outside the U.S. and are considering the U.S. retail market as a channel for expansion
  • Companies who currently sell B2B and are considering expansion into the channel
  • Start-up companies looking to sell their products and services into the marketplace for the first time
  • Established brands seeking to move into new markets or new retail outlets

Our Process

Total Retail Group approaches each retail strategy engagement with a proven comprehensive methodology where we explore each of the following elements:


Hear it for Yourself

  • “The market research from Premium was absolutely essential to our successful launch at retail. Not only did it help us refine our approach to the market including pricing and packaging, the data was critical in convincing the merchant to move forward.”

Make informed decisions with analytics tools & assortment analysis.

eCompShop + Retail Sense

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