Why Us

Decades worth of experience working for you, every day.

Total Retail provides end-to-end account management solutions to manufacturers who sell products into the retail channel.

We have experience across many categories with a particular in-depth focus on Home Improvement products.

Total Retail brings together 30 years of retail experience from the perspective of working as a retailer, as a manufacturer, and as a service provider.

Our company was started in 2008 to help manufacturers navigate and more effectively sell to Home Depot. Striving to be “the total package” for our customers, Total Retail has expanded into other retail outlets and channels, including Lowe’s, Menards, Walmart, Amazon, Wayfair, and more. We look at the endeavor as a whole, making sure that all tactics are on the same path for a full business plan execution.

Our Team

We pride ourselves on providing high caliber work and exceptional service to our customers. Our experienced staff consists of business professionals with diverse retail backgrounds and experiences. This diversity of thought and effective collaboration helps us provide creative solutions and winning strategies to our clients. We are resourceful and nimble. Often when we identify a market need, we will create a new solution or service offering for our customers.

Marthe Souza

VP Consumer Insights
& Business Development

Winston Ledet


Thomas P. Armstrong

President / CEO

Let's work together.