Shoppers may be looking for the solution that your product offers, but retail sales associates may not be recommending your product. Maybe the in-store merchandising of your product is not grabbing the attention of shoppers. Or possibly the packaging and/or POP is not effectively communicating your message to consumers.
Consumer and shopper insights can help uncover the “whys” and “why nots” to these questions — and Premium’s Consumer Insights team is best equipped to give your company answers.
Hear it for Yourself
“The market research from Premium was absolutely essential to our successful launch at retail. Not only did it help us refine our approach to the market including pricing and packaging, the data was critical in convincing the merchant to move forward.”