Laying the Foundation for Success
Retail is a large and ever-changing environment. Whether you are new to retail or have sold products in the space for some time, creating and refining your retail strategy is critical to growth. Having product stocked in traditional brick & mortar stores continues to be the primary goal of manufacturers, but eCommerce is growing as a percent of all retail sales. Consumers are incorporating digital marketing, online search, brick & mortar shopping, and a mix of purchasing online and in-store into their path to purchase.
Getting Into Retail
To be successful in retail, manufacturers need to have a clearly defined strategy that targets both in-store and online opportunities to sell to consumers. Total Retail is well versed in helping our clients to establish and grow their retail business utilizing both traditional and newer digital paths to sales.
Creating and refining your retail strategy
Retail is a large and ever-changing environment to sell to consumers. Whether you are new to retail or have sold products in the space for some time, creating and refining your retail strategy is critical to growth.
Getting into brick & mortar stores
Being stocked in traditional brick & mortar retail stores continues to be the primary goal for most manufacturers. The path to achieving stocked status is evolving with the advent of e-commerce. An online test proves out success/failure and mitigates a Buyer’s risk quicker than traditional paths.
Getting into retail with Ecommerce
eCommerce is growing as a percentage of all retail sales. The penetration of online sales in some categories is as high as 45% of annual sales.
Hear it for Yourself
“The market research from Premium was absolutely essential to our successful launch at retail. Not only did it help us refine our approach to the market including pricing and packaging, the data was critical in convincing the merchant to move forward.”