Retail Insights
Let your product be noticed.
Shoppers may be looking for the solution that your product offers, but retail sales associates may not be recommending your product. Maybe the in-store merchandising of your product is not grabbing the attention of shoppers. Or possibly the packaging and/or POP is not effectively communicating your message to consumers.
Consumer and shopper insights can help uncover the “whys” and “why nots” to these questions — and Premium’s Consumer Insights team is best equipped to give your company answers.