Growing Business at Retail
Attention to detail is critical.
What goes into growing your retail business?
Whether you are a manufacturer that just received an award letter, or you have been selling in the retail channel for years, your focus must be on executing day to day operations of the business as well as continuing to grow sales. Attention to detail is critical. Rule number 1 is to ship complete and on time. But there is a lot more that goes into growing your retail business.
- Supplier onboarding, item setup, and SKU maintenance – Navigating the setup process and following guidelines according to each retailer’s requirements and systems can be daunting, especially if you are new to a particular retailer. As products are added, costs change, promotions are setup, and more, the manufacturer must have resources to conduct regular system maintenance. Total Retail Group’s client account manager team is well versed in various retailers’ systems to support our clients’ setup and maintenance needs.
- Effectively managing your day to day retail business – promotional planning and execution, POS analytics, inventory planning and replenishment, digital content management, retailer field team engagement, and merchant engagement. See how Total Retail Group’s Engagement Process can help you manage your retailer accounts.
- Business Reviews - This type of review is held between PLRs for traditional categories. This review only includes incumbent Suppliers and the Buyer’s strategic objective for business reviews includes Bay/SKU Optimization. At Total Retail Group, our assortment analytics tool assists our Clients in driving data-based recommendations on assortment optimization.
- Product Line Reviews - A Product Line Review is a full review of the entire category by a retailer. As a current vendor, manufacturers will participate in line reviews in order to keep their current business and to potentially grow their assortment.
